Anyone who has tried to promote a website over the last few years will know that the main search engine, Google, tailors its algorith to pick out sites that offer interesting, relevant and unique content to appear at the top of their search listings.
So, if you can produce a steady stream of unique content for your website, then it stands to reason that your site will have more chance of ranking better than your main competitors. Of course, we all know that search engine marketing is not as cut and dried as simply producing new content, but it does go a long way to encouraging other sites to link to you and ultimately users are encouraged to visit your site over and over again.
Don’t forget the B roads when mapping out your Online Marketing campaign
"I want you to imagine for a second that you are the Mayor of a small town. Having been newly elected you promised in your manifesto to bring in new visitors to increase the prosperity and size of the town."
The importance of landing pages to a paid search campaign
"The secret to a successful PPC campaign is a combination of compelling ads that help to attract and drive traffic to a well designed PPC landing page, which is ultimately what converts that traffic into sales."
The ubiquitous appeals of e-mail marketing
"When most people think about e-mail marketing it conjures up images of unscrupulous con-men, people peddling all kinds of strange pharmaceuticals and spamming."
